I guess if you have a $300 million marketing budget, you can
pretty much do whatever you want.
The latest phase of Microsoft’s campaign involves setting up
retail kiosks outside Apple stores and snagging Apple customers to record their
own “I’m a PC” videos. I guess those lame commercials featuring Jerry Seinfeld
and Bill Gates weren’t working, so Microsoft decided to take their fight to the
doorstep of the competition.
So far Microsoft has only experimented with this marketing
tactic in the
but if successful, I’m sure we’ll see this in the States soon.