If so, you can always count on Fitness Together and their latest ads from Sukle Advertising and Design. It seems like they are actively targeting gay and curious men with new slogans like "The More You Work Out, The Weaker His Knees Get."
I like the concept but wonder how our community will respond to such stereotypes, even if they're done in jest. Isn't this a bit like preaching to the choir? Doesn't everyone already know gyms are cruisy?
– Bumble Bee
Photo Credits: Fitness Together
To see the rest of the ads, follow the JUMP:
Aren’t all ads based on some stereotype of their target populus? Underwear ads feature males who are usually above average in looks and bodily physique so the guy will buy them thinking he’ll look like that.
Get offended all you want but for an ad campaign to be effective it has to target a group and provide a lure based on something. And that something is a stereotype. I don’t get offended by ad that target hetereosexual males and neither do my straight friends. Our community can’t cry foul all the time and everytime something related to homosexuality is out there. It’s why people hate us so much in the first place cause we’re always crying wolf…