I like a little innuendo as much as anyone else. Actually, I probably love phallic jokes more than most people, considering a sense of humor is requisite for working at MANHUNT. Nonetheless, I find the latest Levis marketing campaign down right creepy!
At unbuttonyourbeast.com you can design an e-card that features a grotesque creature popping out of the fly of 501 ‘Live Unbuttoned’ Levis. Choose from a sinister-looking worm, meatball sub, or freaky sock puppet to deliver a pre-made message or you can dial a hotline to record your own message.
I’m all for helping you unbutton your jeans, but if you pull a meatball sub out of there, I’m not sticking around to see if there’s a diet Coke coming out your butt.
– Wilbur
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