David Beckham’s released a new ad campaign for his holiday line of underwear and loungin’ round rags. You know how super annoying it is when you roll up into a department store and it’s already Santa’s holiday kingdom and you haven’t even eaten Thanksgiving turkey, yet? This kind of holiday marketing isn’t as annoying. This might be the key. Instead of blasting Christmas music and tinsel at us, slap us in the face with international superathlete hotness. We’re likely to be a lot less resentful.
– J. Harvey
For more David Beckham pics from his latest H&M campaign, Follow the JUMP: