So JC Penney is remaking their brand to the tune of 800 MILLION. Some of that scratch is going to America’s Sporty Sweetheart Ellen DeGeneres. She’s going to be their new spokesperson. That’s cool. Ellen’s sweet (and I think she’s kinda hot). However, this pinhead organization One Million Moms (the usual conservative assholes acting creepy and giving Jesus a bad name) has started a protest campaign against the brand using an openly gay woman as their figurehead.
What they said (via NY Mag) on their Facebook page:
Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families … DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales … By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.
Ellen’s classy response is after the break. Oh, and if you want to fuck with One Million Moms (who I’m guessing are not actually one million in number and probably not all moms) – here’s their Facebook page.
– J. Harvey
p.s. It looks like they nixed their FB page, but here’s their Twitter.
p.p.s. We’re really looking to our readers lately to see what it is you guys want to read about (besides hot dick). Do you like gay-centric news on the regular?
love being able to catch up on gay-centric news here and being able to stay informed!! Keep it up!
I love Ellen!!!
totally agree
ellen’s interesting — i’ve never really enjoyed her comedy – her episode of will and grace is fine, but.. meh.. — but, i LOVE her public service announcement type stuff — her speeches about gay bullying and such (and in particular her speech about tyler clementi) are great — her bits in that recent “gay rights movement” video that was pseudo-viral in january were all amazing — she is an amazing gay role model
Funny how so much of america, according to the ‘moms,’ has such “traditional values,” yet Ellen’s show has been, and continues to be, one of the highest rated shows on tv. Or is that just all us gays with no values banning togther to watch? YAH RIGHT. We all have a right to our own opinions, but c’mon…do these moms really think that JCP will go under for THIS??? I now feel the need to run to my nearest JCP and buy a shirt. And some bedding!
Gay-centric news is always good! Keep it up!
Keep up the informative news! Helps us take action when appropriate and tell let our voices be heard!
Am I missing something? Where’s Ellen’s classy response? Am I selectively blinded? Oh noes. 🙁
Great Job, Jay… Very informative.
Please keep us abreast of what is happening; another forum is good. Are you aware of the news this past week from the New Mexico Round-House? Again- what does the protest boil-down to?
Heh heh. You said “keep it up.”
I don’t see it either. Perhaps I should put my spectacles on, eh? 🙂
Sorry dudes. fixed now.
I like getting my news here, it’s one-stop shopping: naked men and headlines
People love Ellen why would they lose costumers they would probably gain them because of her popularity
Smart move for JC Pennys, they like everyone else knows gay men have much more expendable income than the traditional family, broken down gay people make much more money as a whole, and they spend much more money also
Methinks I smell that new post topic you guys have been looking for….
Go for it! I like hearing what’s going on in the gay community (other than dick related things).
Ellen is a total class-act, and represents a cross-section of America. The reason she has such a broad appeal is because she knows who she is; without needing to push political agendas or creating division. She may be caught in the middle here with JCP and the anti-gays, but she is confident when pushing back and without stooping to levels beneath civility. She uses her profile for genuine causes, and not pet projects du jour. She doesn’t compartmentalize her lesbianism, or wear it on her sleeve. Love her or hate her, she just is. Ellen.
Very much agree, after a while the photoshopped prettiness and porn gets a little tired, but the blogs that are all news sometimes get a little too boring to read for leisure. a 50/50 split would be great.