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December 04, 2008

Global Warming Melts Argentinian Man

Argentinian Red Cross Melt
The Red Cross of Argentina has a creative way of telling people about the perils of global warming. A man in Buenos Aires' Plaza Francia is drawing crowds and handing out fliers on climate change as his body appears melted into a puddle.

It's creative and getting lots of attention, all that great guerrilla marketing should be!

- Andy

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